Mundial Media MUNDIAL
MEDIA

SUMMIT · JUNE 9, 2026

WHAT WE'VE BUILT.
WHERE WE'RE GOING.

A look at the product and engineering work powering Mundial Media's next chapter. Built for sales, account management, and growth.

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PART 1 · TUE AM · 60 MIN WHAT WE'VE BUILT
Mundial Media MUNDIAL
MEDIA

STATE OF PRODUCT · 90-DAY RECAP

A LOOK AT WHAT THE TEAM DELIVERED.

In the last 90 days the engineering team installed a product operating system, accelerated tool delivery, and is giving sharp new tools to sales, AM, and operations teams.

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Mundial Media MUNDIAL
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WHAT DELIVERED · LAST 90 DAYS

Live
Pub Dev Console v2
Replacing the legacy console for publishers. Old retires Jun 15.
reports.mundialmedia.com
Sales angle: smoother publisher onboarding, faster activation
Code complete
Pre-bid Tool
Plugs into Ops Console. Rolling out to first partner.
Sales angle: faster pre-bid decisioning supports cleaner brand-safe inventory
Finalizing
Mundial Intelligence v1
461 of 616 publisher sites indexed (74.8%). Crawl in progress.
mundial-intelligence.pages.dev
Sales angle: richer audience and segment insights for client pitches
Mid-July
Ad Ops Console v1
Rebuilds Jeff's tool. Pacing, spend, and campaign health in one place.
mm-ops-navy.vercel.app/dashboard
Sales angle: ops can pull pacing and campaign health without bottlenecking eng
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Mundial Media MUNDIAL
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LIVE TOOLS · BOOKMARK THESE

TOOLS WE CAN USE TODAY.

Four live views you can pull up in front of a client or use internally. Click any tile to open the live page.

roadmap-rhytm.pages.dev
Engineering roadmap
ROADMAP
Leadership · plan releases, track resources, stay accountable
reports.mundialmedia.com
Pub Dev console dashboard
PUB DEV CONSOLE
Publisher partners · track revenue live, not at month-end
mundial-intelligence.pages.dev
Network Insights
In-culture publisher network
◐ Network scope · 74.8% indexed
200
Hispanic
54
Black
33
AAPI
4
LGBTQ+
169
A18+
Pages indexed
3,859,291
Brand mentions
664,506
TRENDING ↑
Personal Finance · Events · Holidays
MUNDIAL INTELLIGENCE
Account management · audience reach + brand opportunity for every pitch
mm-ops-navy.vercel.app/dashboard
Ops Console dashboard
AD OPS CONSOLE
Ad ops · catch pacing problems before they become invoice surprises
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Mundial Media MUNDIAL
MEDIA

ROADMAP

roadmap-rhytm.pages.dev For leadership · plan releases · track resources · refreshed weekly
Engineering roadmap
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Mundial Media MUNDIAL
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SAME WORK · TWO VIEWS

JIRA · WHERE EXECUTION HAPPENS.

Roadmap is the high-level Gantt. The JIRA board is where the engineering team executes day-to-day. Both are open to leadership and the whole company.

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Live workstreams visible on a single rolling roadmap
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JIRA board · all engineering work · three coding pods · one source of truth
Weekly
Written memo pinned to leadership channel · self-serve, no meeting required
JIRA · ME BOARD Mundial Engineering board
BACKLOG · 9
SpringServe connector
Export Placements
Build Pre-Bid Tool
Tag Generator
IN PROGRESS · 15
Salesforce Headless 360
Campaign CRUD
Placements CRUD
ETL Background Jobs
IN REVIEW · 7
Pacing dashboard
Pacing calc engine
Pacing API endpoints
GAM connector
DONE · 5 ✓
Auth UI flow
Auth backend
ETL Schema
Ops Console repo

Live JIRA board · open to all leaders · all engineering work flows through here.

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02 · PUB DEV CONSOLE

reports.mundialmedia.com

PUBLISHER REVENUE · LIVE.

Year-to-date ad requests, revenue, CPM, and daily delivery trends. Replaces the legacy console. Old retires Jun 15.

Pub Dev console
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Mundial Media MUNDIAL
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03 · MUNDIAL INTELLIGENCE

mundial-intelligence.pages.dev

NETWORK INSIGHTS · LIVE.

Publisher network scope, audience reach, brand opportunity gaps, trending categories, and whitespace analysis. Live as of June 9.

Network Insights
Overview of the Mundial in-culture publisher network · 74.8% indexed
◐ Network scope · sites indexed by audience
200
Hispanic
/ 301 sites
54
Black
/ 93 sites
33
AAPI
/ 80 sites
4
LGBTQ+
/ 5 sites
169
A18+
/ 284 sites
Pages indexed
3.86M
IAB categories
703
Brand mentions
664K
Trending ↑
Personal Finance · Events · Holidays
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Mundial Media MUNDIAL
MEDIA

04 · AD OPS CONSOLE

mm-ops-navy.vercel.app/dashboard

CAMPAIGN PACING + HEALTH.

Portfolio snapshot. MTD spend, pacing vs. expected, active advertisers, open issues. Tag generator follows in v1.2.

Ad Ops Console
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Mundial Media MUNDIAL
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WHAT THIS MEANS FOR SALES

YOU CAN PROMISE
WHAT WE DELIVER.
WE'RE DELIVERING NOW.

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PART 2 · TUE PM · 60 MIN WHERE WE'RE GOING
Mundial Media MUNDIAL
MEDIA

CADMUS TODAY

WHERE CADMUS STANDS.

Cadmus runs the contextual analysis across our network — segments, image, sentiment, brand safety, and multicultural understanding.

  • Powers cross-channel media across the network
  • Used in campaigns with AT&T, Apple, Verizon, McDonald's, Cricket, and others
  • Built over 3+ years of compounded refinement
Today's footprint
750+in-culture publishers integrated
50M+multicultural audiences reached monthly
99%brand safe
Mundial Media MUNDIAL
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THE PROBLEM TODAY

LATENCY +
DISCREPANCY.
!Pages are loaded with ads and tags. Cadmus has to work harder than ever to analyze fast.
!Discrepancy between our reporting and the GAM-side reporting is showing up in campaigns.
!We've seen discrepancy on recent high-volume campaigns. This is the friction we're solving.

WHY IT MATTERS FOR SALES

MARGINS,
TRUST,
RECONCILIATION.
→Latency costs us margin. Faster delivery = better unit economics.
→Discrepancy creates uncomfortable client conversations at reconciliation.
→Faster Cadmus = sharper targeting = better client outcomes.
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INTRODUCING · CADMUS 3.5

FASTER. SHARPER.
SAME BRAIN.

REBUILD

The pipeline from contextual analysis to GAM key-value targeting. Rewritten end-to-end.

DELIVER MORE

Segments, IAB categories, brand-safety flags, sentiment, confidence scores. Richer signal back to GAM.

LEVERAGE

650+ site corpus from Mundial Intelligence to make every classification faster and more accurate.
TIMELINE: Build July through September. Targeting completion before Q4.
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Mundial Media MUNDIAL
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WHAT 3.5 MEANS FOR YOU

THREE THINGS
YOU CAN SAY
TO CLIENTS.

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FASTER DELIVERY

"We're rebuilding the pipeline so contextual signal reaches GAM faster. That means sharper targeting and cleaner delivery."
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RICHER SIGNAL

"We're sending more types of signal back to GAM: segments, IAB, brand safety, sentiment, confidence. Sharper inputs, sharper outcomes."
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BETTER RECONCILIATION

"Reducing discrepancy means smoother end-of-campaign reconciliation conversations with clients."
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LOOKING AHEAD · Q4 AND BEYOND

CADMUS 4.0.
COMING.

3.5 is where we focus first. The 4.0 story comes after.

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Mundial Media MUNDIAL
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10 NEW PRODUCTS · IN MOTION

NEW SURFACE.
NEW SHOTS ON GOAL.

These are commercial products designed to give sales new ways to win. Coming through over the next 12 months.

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Mundial Media MUNDIAL
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THE ROADMAP · ALWAYS LIVE

WE PUBLISH IT.
YOU CAN READ IT.

The product team maintains a live roadmap that anyone in the company can self-serve. No more waiting for a status meeting to know what's coming.

Q3 · JUL–SEP
  • Cadmus 3.5 build
  • Ops Console v1.2 (tag gen)
  • Boostr integration · August
  • Pub Dev fully operational
Q4 · OCT–DEC
  • Cadmus 4.0 · outlook
  • New product launches
  • Mundial Intelligence v2 outlook
LIVE
  • roadmap-rhytm.pages.dev
  • Updated every Monday
  • Bookmark it
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Mundial Media MUNDIAL
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CLOSING

OUR JOB IS TO
MAKE YOURS EASIER.

The product and engineering team is here to make your conversations with clients sharper. Pull us in. Ask questions. Use the roadmap. Tell us what's missing.

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